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His gallery is your refrigerator and pantry. Odds are, you have something he designed sitting on your kitchen counter right now. For being so “unknown”, he is actually very well known in your daily life.
Illustrator Michael Bast has worked for over 20 years within the same group of clients. They just keep coming back. And although Michael himself would humbly downplay many of the rave reviews and superfluous praises he receives, they are genuine. As the representative at Celestial Seasonings said, “You think we’re gushing—but it’s all true.” A reputation for excellence has made Michael a repeat illustrator for companies like Kraft, Pringles, Sara Lee, Post, and Proctor and Gamble, to name a few.
In explaining the difference in flavor vs. food art, Michael says, “With flavor art, I filter out the bad and enhance the good. I accentuate the details of whatever I am illustrating to create a mood– whether it be color, surface, texture (i.e., wet, juicy, etc.) or lighting. Unlike photography, with illustration you have more control. A photograph is merely a representation of what is before you. You can play with lighting and focus, but you can’t necessarily take out or even re-think what the inside of, lets say, a guava looks like.”
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